Cars can get expensive, but you can "see" where the money went. With watches, if someone gave you a good knock-off of a $100,000 watch and didn't tell you, you may never know that it only cost $200. If someone gave me a tune that produced no power, or springs that didn't actually spring, you'd know instantly. Its easier to justify function over "pretty." But some watches really
are pretty and can make you just as happy, if you're into that kinda thing.